Interesting article in the LA Times about Alanis Morissette’s rendition of the Black Eyed Peas hit “My Humps.”
PEOPLE endlessly complain that Hollywood is full of dopey, superficial films bereft of anything new to say. And they’re right. Anyone looking for art that is edgy or relevant — and inspires comment — is turning to Internet video, which has become the true engine driving our pop culture.
Nothing demonstrates this better than the tsunami-like viral success of Alanis Morissette’s “My Humps,” which surfaced three weeks ago on YouTube and quickly became the most popular video on the channel, attracting 5.5 million views, easily outdistancing such rivals as “Otters Holding Hands” and “Farting in Public.”
On one level, “My Humps” is a commentary on dim-bulb pop. The Black Eyed Peas’ “My Humps,” though a huge smash, was widely mocked for its vapid, suggestive lyrics. (Sample: “The boys they wanna sex me, they always standing next to me, always dancing next to me, tryin’ a feel my hump, hump.”) The video, featuring Fergie, the group’s lead singer, was, if possible, even tawdrier. Full of nonstop teasing and thrusting, it’s the kind of hip-hop booty porn that would make great torture material for Muslim prisoners at our Guantanamo Bay prison camp.
Dressing herself Fergie-style, with baubles and bling, surrounded by black-clad male dancers, Morissette retained the original’s visual sluttiness but replaced the Peas’ thumping rhythm track with a pensive solo piano. By removing the intoxicating bass line and clearly enunciating the crass lyrics, she gave the song’s sexpot swagger a new tone of sadness and desperation while simultaneously parodying her own artistic tendencies toward self-absorbed angst.
This is what gives YouTube its real power. It is a forum not just for amateur pranks but also for career reinvention. For Morissette, this video — made at her home on digital video for roughly $2,000 — may transform her persona as much as taking a part in “Pulp Fiction” did for John Travolta.
Morissette has followed the model once practiced by Bob Dylan, who in his ’60s heyday refused to explicate anything, bobbing and weaving in interviews, baffling the MSM of the day with a fog of evasions, sly jokes and put-ons.
Unlike Lindsay Lohan, Britney Spears and Fergie, who can’t stop blabbing about their various addictions, pet causes and loser lovers, Morissette has greeted all “My Humps” interview requests with a vow of silence.
Full Story
If you haven’t seen the video, head over to YouTube and check it out. It is very well done. The first time I saw it I laughed, it was obviously a parody. The next time I noticed the sadness in the vocal, it seemed that Ms. Morissette was saying “enough with this kind of crap already.” It’s kind of catchy too.
Is Internet video the next big “thing?” I don’t know, I kind of hope not in a way. Anything like this that is kind of cool and edgy gets over done and used up in our disposable culture. If I had a choice I would say let it fly under the radar for the most part, popping up only when something extraordinary like this comes along.
Everything we see is so polished. Not even our newscasts are really genuine anymore (I’m not sure if they ever really were). Everything is sanitized and has a spin put on it before we can consume it and make our own choice. Internet video is the only hope we have of seeing something real. That is what is great about blogging and viral video, they are what they are. Although I suppose, they too have their own spin.
Tomorrow is a new day and our society will have new obsessions. It seems we have grown bored with Anna Nicole Smith. Britney Spear’s personal troubles don’t intrigue us like they used too, but there is always someone new coming down the pipe. We can guarantee that whoever they are, they will be plastic perfect and completely soulless. In the meantime, we can still hope for some great art from somewhere, can’t we?